tag:blogger.com,1999:blog-16785209270211676252024-03-12T16:08:21.146-07:00Inventor VideosFree inventor videos telling hints and horrors of great ideas, inventions, prototypes, patents, packaging, marketing and how successful product pursuit can happen for you.Tom Kershaw - The Inventor In Paradisehttp://www.blogger.com/profile/14924548364974216838noreply@blogger.comBlogger35125tag:blogger.com,1999:blog-1678520927021167625.post-34285935600550742332013-06-23T21:21:00.000-07:002010-10-11T12:34:13.326-07:00Welcome to Inventor Videos<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="color: #660000; font-size: large;"><strong>AUDIO WELCOME</strong></span><em><br />
</em></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.blogger.com/video.g?token=AD6v5dwcS57_Y44vAlaiwgPu8kihWryTJRL1cfBaqSnC8DSMmEkp1JrICRmEJti-hECOFzUpMPwpVEdy7EZhHxwHjw' class='b-hbp-video b-uploaded' frameborder='0'></iframe></div><div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;"> </div>Tom Kershaw - The Inventor In Paradisehttp://www.blogger.com/profile/14924548364974216838noreply@blogger.com2tag:blogger.com,1999:blog-1678520927021167625.post-4375673085450722752012-05-22T16:49:00.001-07:002016-02-08T15:32:03.197-08:00Impressive PrototypesInventor prototypes are sometimes ugly. Inventors argue that it doesn't matter. They say a prototype has one purpose.<br />
"<em>It proves my gizmo really works</em>."<br />
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Okay, prototypes don't <em>really</em> have to be pretty. They aren't unbreakable or ergonomic. And they don't have to cost a lot. <br />
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But! Remeber Mom's rule of "first impressions". Your prototype should grab instant interest. It should reflect purpose, potential and opportunity.<br />
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Check these floatable boats, built from cardboard and dreams. Does your prototype excite such attention...at first glance?<br />
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Tom Kershaw - The Inventor In Paradisehttp://www.blogger.com/profile/14924548364974216838noreply@blogger.com0tag:blogger.com,1999:blog-1678520927021167625.post-20471106460556481702012-05-10T07:11:00.001-07:002012-05-10T07:11:27.245-07:00Display Your Invention<span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;">The <a href="http://edisoninventors.org/"><span style="color: #a9501b;">Edison Inventors Association</span></a> is privileged to hold monthly meetings at the renowned Edison-Ford Winter Estate in Ft. Myers. <span style="mso-spacerun: yes;"> </span>We meet within an atmosphere of invention and innovation that reflects and honors the genius of Thomas A. Edison.<span style="mso-spacerun: yes;"> </span>Club members and countless visitors are humbled, enlightened and encouraged while surrounded by endless memories of a lifetime devoted to innovative achievements benefiting the world today. </span><br />
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<span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;"><o:p></o:p></span><span style="font-family: Times New Roman;"></span><span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;">About 240,000 folks tour the <a href="http://www.edisonfordwinterestates.org/"><span style="color: #a9501b;">Edison-Ford WinterEstate</span></a> per year to enjoy the abundant grounds, gardens and inventions.<span style="mso-spacerun: yes;"> </span>The E.I.A. is likewise honored by the privilege of having two Inventor Display Cases included among those more historical accomplishments.<span style="mso-spacerun: yes;"> </span>Each Display Case offers members an amazing opportunity to show more recent innovations, inventions and products to the world. </span><br /><br /><span style="font-family: Times New Roman;"></span><span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;"><span style="mso-spacerun: yes;"> </span>Here are some tips to help E.I.A. members prepare their display.<o:p></o:p></span><br /><span style="font-family: Times New Roman;"></span><span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;"></span></span><br /><span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;"> 1.<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span><span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;">Each Display Case measures 3 ft x 3 ft x 1 ft high. <o:p></o:p></span><br /><span style="font-family: Times New Roman;"> </span><span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">2.<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span><span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;">Digital picture frames favor jpeg photo slide shows.<o:p></o:p></span><br /><span style="font-family: Times New Roman;"> </span><span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">3.<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span><span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;">Avoid“busy” displays….Use little to say a lot.<o:p></o:p></span><br /><span style="font-family: Times New Roman;"> 4</span><span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">.<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span><span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;">Describe your invention with Keywords & Features. <o:p></o:p></span><br /><span style="font-family: Times New Roman;"> </span><span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">5.<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span><span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;">Don’t be too technical - Limit extensive text materials.<o:p></o:p></span><br /><span style="font-family: Times New Roman;"> </span><span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">6.<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span><span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;">Include patent number- page copy - News Releases.<o:p></o:p></span><br /><span style="font-family: Times New Roman;"> </span><span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">7.<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span><span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;">Describe invention evolution (prototype - product)<o:p></o:p></span><br /><span style="font-family: Times New Roman;"> </span><span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">8.<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span><span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;">Include pictures of Inventor - people – human interest<o:p></o:p></span><br /><span style="font-family: Times New Roman;"> </span><span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">9.<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span><span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;">Include business card – web site – contacts<o:p></o:p></span><br /><span style="font-family: Times New Roman;"> </span><span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">10.<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span><span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;">View our video of<span style="mso-spacerun: yes;"> </span>Display Case hints& posters</span><br />
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<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.blogger.com/video.g?token=AD6v5dz0ezPSRIMw_45xd9wwsUm8YdFQxPAQ-pZV1Mm_-aXdo_TzsoeWv4PASBwBIfqvpITcqXrb9qAibXf-4GSz0Q' class='b-hbp-video b-uploaded' frameborder='0'></iframe></div>Tom Kershaw - The Inventor In Paradisehttp://www.blogger.com/profile/14924548364974216838noreply@blogger.com0tag:blogger.com,1999:blog-1678520927021167625.post-40959934085997387622012-04-26T18:58:00.001-07:002015-05-24T23:00:45.039-07:00Fixing A Refrigerator Handle (clip 28)Our GE refrigerator was having a problem. The handle was loose and demanded attention before something was broken. But - we weren't sure of how to tighten the handle. There are contoured caps -surely hiding the screws. <br />
Unsure of how to carefully proceed, we searched the Internet for related info and talked to repairmen for tips. Then we tackled the job with caution and success. Now we're posting a video to help others facing a similar situation.<br />
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Tom Kershaw - The Inventor In Paradisehttp://www.blogger.com/profile/14924548364974216838noreply@blogger.com0tag:blogger.com,1999:blog-1678520927021167625.post-52746311914060545732011-08-25T15:39:00.000-07:002015-05-24T23:00:02.250-07:00Like-Minded Friends (clip 29)Many of us join an inventor club to listen and learn from folks who have proven products and are willing to share their wisdom.<br />
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Simply put, we seek the camaraderie of like-minded individuals.<br />
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This short video shows fellow E.I.A. member Mark Pasek (and his inventions) helping me with ceiling repairs. <br />
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I pass it along with gratitude…and envy of his ability to develop such useful, marketable products.<br />
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After viewing, you’ll find Mark at www.liftalone.com <br />
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Tom Kershaw - The Inventor In Paradisehttp://www.blogger.com/profile/14924548364974216838noreply@blogger.com1tag:blogger.com,1999:blog-1678520927021167625.post-57470580953779175402011-03-09T19:46:00.000-08:002015-05-24T22:59:11.009-07:00Lost My Marbles (clip 30)<div style="border: currentColor;">
How fast can you lose your marbles? Our balance board challenges your skill, balance and fun. Try to get the marbles thru the hole. This video was submitted to Edison Nation to explain our invention. We hope to license the product for all to enjoy. </div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_5ovmJNlCIhzZ0WXqxnsT7iUkycQlCHLmpE44BMR0EXNph2IekHRWBXC_FCW4xHST5MVGY64YiOZC7PCI1r4OGBxOPpycPybaJznmC7HgO9rOLp3WIyUkNYA5kRefXjKaRNce_ZYC3ZTx/s1600/lost+my+marbles+at+Inventor+in+paradise.com.JPG" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="150" q6="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_5ovmJNlCIhzZ0WXqxnsT7iUkycQlCHLmpE44BMR0EXNph2IekHRWBXC_FCW4xHST5MVGY64YiOZC7PCI1r4OGBxOPpycPybaJznmC7HgO9rOLp3WIyUkNYA5kRefXjKaRNce_ZYC3ZTx/s200/lost+my+marbles+at+Inventor+in+paradise.com.JPG" width="200" /></a><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.blogger.com/video.g?token=AD6v5dwE0xFfUIY_mz1nA_lAgUBI3geLweOlUe5EAqf6RrXVUufpPSC8XEcYXNR9G6W13homGbVAbKTQeM9GWbthaw' class='b-hbp-video b-uploaded' frameborder='0'></iframe></div>
Tom Kershaw - The Inventor In Paradisehttp://www.blogger.com/profile/14924548364974216838noreply@blogger.com0tag:blogger.com,1999:blog-1678520927021167625.post-23150412707060110522010-11-19T10:03:00.000-08:002015-05-24T23:01:52.305-07:00Turkish Ice Wrap (clip 31)<div class="MsoNormal" style="border: currentColor; line-height: 19.2pt; margin: 0in 0in 10pt;">
<span style="color: black; font-family: "Georgia", "serif"; font-size: 12pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Here's another invention we submitted to Edison Nation for discovery and/or development. <em>We can only hope!</em> Edison Nation holds product searches to accommodate interested Brand names, manufacturers and entrepreneurs looking for products. Who knows! Someone may think this is a great idea.</span></div>
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Tom Kershaw - The Inventor In Paradisehttp://www.blogger.com/profile/14924548364974216838noreply@blogger.com0tag:blogger.com,1999:blog-1678520927021167625.post-52577520443530039972010-10-28T21:56:00.000-07:002015-05-24T23:03:49.119-07:00AVALANCHE - An Unusual Bowl (Clip 32)I can't wait any longer. It's time to reveal some inventions that are piling up. Why? Well, the prototypes are done, submitted and we want to get things going. You know, I have to clear my calendar, the garage and my head for other hair brained ideas. But this one, this one is pretty good. It's a bowl. It's a cereal bowl. Or a mixing bowl. It can even be a dipping dish. Okay, okay....it could be a silly idea. You be the judge! <br />
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Tom Kershaw - The Inventor In Paradisehttp://www.blogger.com/profile/14924548364974216838noreply@blogger.com0tag:blogger.com,1999:blog-1678520927021167625.post-14336044723386516682010-10-11T12:25:00.000-07:002012-05-02T10:30:39.481-07:00The EZ Home GuardGreat ideas often solve simple problems!<br />
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Like other folks, we had a problem with our screen door. Actually, the problem really lies with the screen door latch. It's nestled too close to the screen!<br />
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There's too little room for your hand to operate the latch lever. Not without your hand, knuckles or fist poking into the screen!<br />
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Reaching further to trip the distant locking lever is even more difficult. My wife often chips her nails...and hollers. We were fed up with repairing damaged screen and latches!<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIXqYOXdP9c7UllapBN9PB-nixTqIiT9W8VQSxO-B4OfTD68Ucmpr4ENDbofy0ntENoAJeIyXRr6bYIK1RUnLrVP0785K9hFL34mDu8fox-xefGKsoT9Hfobbku373LvbSL2ZAF0mhtUZD/s1600/ez+home+guard+&+finger+latch.JPG" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" ex="true" height="150" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIXqYOXdP9c7UllapBN9PB-nixTqIiT9W8VQSxO-B4OfTD68Ucmpr4ENDbofy0ntENoAJeIyXRr6bYIK1RUnLrVP0785K9hFL34mDu8fox-xefGKsoT9Hfobbku373LvbSL2ZAF0mhtUZD/s200/ez+home+guard+&+finger+latch.JPG" width="200" /></a></div>
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So, we developed the<span style="color: #660000; font-size: large;"><strong> </strong></span><br />
<span style="color: #660000; font-size: large;"><strong>EZ Home Guard.</strong></span></div>
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This video explains the product and shows hints of marketing maneuvers and counter-top displays.<br />
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More info about this product is available at <a href="http://www.ezhomeguard.com/"><span style="color: #660000; font-size: large;"><strong>http://www.ezhomeguard.com/</strong></span></a>Tom Kershaw - The Inventor In Paradisehttp://www.blogger.com/profile/14924548364974216838noreply@blogger.com0tag:blogger.com,1999:blog-1678520927021167625.post-69437518767742129312010-04-15T19:32:00.000-07:002012-05-02T10:32:24.047-07:00The Perfect Retail Package<strong>Here's a video about the Perfect Ratail Package.</strong><br />
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When strolling through stores I look for great packaging. I’m always watching to see which box, container or display is grabbing customer attention – mine included. I’ve concluded that the perfect retail package must do at least five things...<br />
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<strong>1. Grab customer attention.<br />
2. Display and identify the product<br />
3. Advance perception of use, need or desire.<br />
4. Secure and protect the product<br />
5. Facilitate closure of the sale.</strong><br />
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What’s the chance of finding a package that follows the five rules? Does one exist? Yes. I found a great example of perfect retail packaging when wandering the aisles of Harbor Freight in Fort Myers.<br />
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I was snooping for some additional tools (which I really don’t need). A huge, colorful flat faced plastic package was hanging at eye level. Proven colors of bright yellow, deep blue and bullet splashes of red and white were shouting for my distant attention. I could clearly see four neatly spaced - big, bold and beautiful black handled crescent wrenches.<br />
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You can always use a new crescent wrench. They wear out, don’t adjust and often slip when you tug hard on a frozen bolt. Here was a mammoth selection of four graduated sizes – neatly stationed like aligned soldiers ready for assignment to duty. They beckoned closer attention.<br />
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The package was much bigger that the products needed. The wrenches were spaced in graduated length and adjustable size capability…to handle any job (big or small). The spacing allowed each tool to be enclosed by preformed plastic compartments that aligned them snugly, safely and allowed spacing for uncluttered text. The 6”, 8”, 10” and 12” graduated sizes of professional grade tools were neatly identified. They were heavy-duty allow steel, with cushioned grips, hardened precision ground heads, and SAE markings to sort sizes and adjustment ranges. A prominent bullet shouted out the limited lifetime warranty.<br />
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Pulling the package from the hook, it nearly dropped to the floor. This was substantial. The package weighed over 4 lbs and the plastic was thicker than ever. It would take industrial shears to cut it open. My perception of product quality was being reinforced. These tools were heavy weight, heavy duty and substantially packed for shipment, delivery and protection. Even a molded carrying handle was tough, defying any rip and tear. It was made to hold the weight. Clearly the tools would withstand extreme abuse – just like the package.<br />
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At check out, the product was quickly identified as intact (tamper proof) and the prominent bar code was quickly scanned by table top. She double bagged the package for safe handling, commenting one bag wouldn’t handle it. Before leaving I checked my receipt to assure the item was recorded correctly. It was. The four massive wrenches – along with the powerful package had a special price of $9.95 – for a limited time only.<br />
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I haven’t opened the package yet. I love bragging about it following my five rules of a perfect package. Remember? A perfect package must…<br />
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<strong>Grab customer attention.<br />
Display and identify the product.<br />
Advance perception of use, need or desire.<br />
Secure and protect the product.<br />
Facilitate closure of the sale.</strong><br />
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How impressed was I? I wanted to buy another. I could open it and actually use the tools. The original purchase would remain sealed for presentation, display and video use.<br />
Too bad! When I returned to the store – the packaged wrenches were <strong>SOLD OUT.</strong>Tom Kershaw - The Inventor In Paradisehttp://www.blogger.com/profile/14924548364974216838noreply@blogger.com1tag:blogger.com,1999:blog-1678520927021167625.post-48897421681100456532010-02-03T19:57:00.000-08:002015-05-24T22:52:20.118-07:00Fix Mazda Oil Leak (Clip 27)Sometimes inventors have a habit of over-thinking things. Often we take the long road to figure things out, instead of grasping the simpler solution. That's when we bang our heads and wonder why we didn't see the obvious.<br />
Don't fret; it's natural to fear the worst. We seem to anitcipate jobs,chores and even home projects to be harder than they really are. To our credit, we usually plan more than ample time - according to the task. And we've learned to enjoy the quicker accomplishments.<br />
Such is the story of this video. It tells of an easy correction of an oil leak and nauseating engine smell. The story reflects several lessons. <br />
1; Jobs aren't always as difficult as imagined. <br />
2; You can be rewarded with time to brag and toast your success. <br />
3; It might be wise to keep such things a secret. <br />
<em>You'll have to think about it!</em><br />
<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.blogger.com/video.g?token=AD6v5dxkzkmevarSoK0LMlj-pvAvmQYQuwvFK6Qi2TcPt7GsyNfVkyzcqPnlp4p-NTXr7fjsU7OuMvvpOiIyAey4bA' class='b-hbp-video b-uploaded' frameborder='0'></iframe>Tom Kershaw - The Inventor In Paradisehttp://www.blogger.com/profile/14924548364974216838noreply@blogger.com0tag:blogger.com,1999:blog-1678520927021167625.post-46355568731709594632009-08-17T13:30:00.000-07:002015-05-24T22:51:25.245-07:00Golf Product Videos (Clip 26)Here are two examples of adapting videos to present your product to different audiences.<br />
<br />
First you’ll see my “original” clip that appeared on You Tube under my channel "Inventor Videos". This video was part of a series of instructional/informative entries to assist other inventors and entrepreneurs...<em>my targeted audience in this case</em>.<br />
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<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.blogger.com/video.g?token=AD6v5dx-5nqBwVy-eKC_iuGEOvFKSLAbZ05FisIeARkFt-3kEW9t41qNZd93tK12IEDtMfLW5rBKpfOQO8m8Dx__0w' class='b-hbp-video b-uploaded' frameborder='0'></iframe><br />
The second Video describes the same product, but in a different manner. This version may appear more viewer friendly (with some humor)- but still informative. It was intended to encourage sales of the item – rather than dwelling on the invention process. Notice how this video is flavored to entertain a more "public" audience...<em>a new target</em>. Following the video is a paragraph from its presentation on a dedicated web site <a href="http://www.puttingtuner.com/">http://www.puttingtuner.com/</a> (where you’ll find further description of the product). <br />
<br />
<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.blogger.com/video.g?token=AD6v5dxm531DJXgdUYd6eK378voZnUgS3-anU2C6atDNJTdZ6Jzvckn_JkugJGbVVakQuTb0JRsbEjNyKVIYOScL4A' class='b-hbp-video b-uploaded' frameborder='0'></iframe><br />
<br />
You'll love this video! It's about helping your golf game. Forget boring putting drills and endless pro putting tips. Putting practice has never been such fun. As usual, the simplest tool seems to do the best job. Putting Tuner teaches you to stroke firmly, with on-line accuracy to lower your score and put fun back in your game. Are you ready to brag about "putting out" with no yips or gimmies? Get ready to putt like a pro!Tom Kershaw - The Inventor In Paradisehttp://www.blogger.com/profile/14924548364974216838noreply@blogger.com0tag:blogger.com,1999:blog-1678520927021167625.post-88015882307247914582009-08-13T19:04:00.000-07:002012-05-02T10:47:06.774-07:00Trademark Horror Story (Clip 15)<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.blogger.com/video.g?token=AD6v5dwBaf5VW7OyMhjutYRzjiGP14gkYGXJpl0Dxn7GsgTepQbUg0H8tOxL_5h-iTPYFgAD821untedmdpMMHPP4w' class='b-hbp-video b-uploaded' frameborder='0'></iframe><br />
I have a Horror Story for you about Trademarks.<br />
Ballback was the perfect name for my basketball return device. It hangs on the basketball rim and kicks the ball back to the shooter. Here’s the horror story!<br />
One day my neighbor came storming to my house with a copy of Golf Digest Magazine. It had a pictured ad of an extendable golf ball retriever called “Ballback”. It looked something like a telescopic spoon – stretching to grab a sunken golf ball, but it sure as hell didn’t kick basketballs back. I called the Texas firm, and spoke with the owner, telling how I had registered that trademark Ballback, years ago. He knew we dealt with the same industry of sport stores – and sport accessories. He agreed there were chances of mass confusion.<br />
But he wasn’t mad at me. He was furious with his attorney…The attorney didn’t discover the existing trademark ownership. It was public information at the USPTO for years. The man had to change his logo, his letterheads, his advertizing and anything else. <br />
He sent me some stationery, with new logo and a nice apology. You know, I felt sorry for the guy, But, like I say all the time - only you (the inventor) are the only one keeping a keen eye on everything about your product. You can’t even rely on an attorney. You know, they really are human. They do make mistakes. <br />
To their benefit, attorneys will usually squeeze all they can from every copyright, trademark and patent you process. Contracts, License Agreements and Business sales will brag thoroughly about the value of these assets. You know they really can be considered an investment - well worth having. I mean the intellectual properties - not the attorneys. <br />
I’m still wondering about those weasels messing with my copyrights. You think about it too.Tom Kershaw - The Inventor In Paradisehttp://www.blogger.com/profile/14924548364974216838noreply@blogger.com0tag:blogger.com,1999:blog-1678520927021167625.post-10080823146742775542009-08-06T21:07:00.000-07:002012-05-02T10:48:03.024-07:00Trademarks (Clip 14)<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.blogger.com/video.g?token=AD6v5dxUfz-FpUtL-Qe7o7rd4Y3PqAHgc_DVvcPsdRkKOEeQtwBV1i83sjR2gqJMcvMRLB8eTeFddBOck7ud_kGHVw' class='b-hbp-video b-uploaded' frameborder='0'></iframe><br />
For an inventor a trademark is usually a word, symbol or design that identifies his product from others. But, trademarks can also be colors, smells and sounds. Owning the trademark, you can keep others from using the particular identification you’ve assumed.<br />
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You can claim ownership of a trademark by adding the familiar, small “tm” symbol near your chosen mark or word. And you can register it with the USPTO, getting publication in the “Official Gazette”.<br />
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Last time I looked, a trademark cost $325. Without opposition, the PTO will issue a certificate in about 12 weeks. . Then you can use the circled R, legally replacing the former tm mark. It can still be contested, for five years. After that, it’s all yours. <br />
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Duplicates of Trademarks do happen! The USPTO allows the same mark for “different” situations. My friend Marshajene sells her tiered in-line baby buggy under the trademark name “double-decker”. Yes, “double-decker”- the same sandwich name used by Taco Bell. But they don’t make baby buggies. That must be the difference.<br />
<br />
Just for the heck of it, upon planning this topic I went to the USPTO and searched the two word phrase “Double Decker”. I got 46 “hits”. Some were “dead” listings. Others had extra words added - Like “Double Decker Tours”. They don’t count. But, a total of 12 were using the same two words – Double Decker. Sometimes there was special script, or an illustration along with the words.<br />
<br />
I’m still really baffled by these two I located. Taco Bell in Irvine California wanted the trademark for sandwiches eaten on or off their premises . And a Chattanooga Tennessee bakery wanted the same words for marshmallow sandwiches. They seem similar, but probably they taste different.<br />
<br />
You see, there really are interesting things you can discover with a Trademark search. Soon, you’ll get a real horror story about not properly searching for registered trademarks.Tom Kershaw - The Inventor In Paradisehttp://www.blogger.com/profile/14924548364974216838noreply@blogger.com0tag:blogger.com,1999:blog-1678520927021167625.post-84282220675428187822009-08-01T22:07:00.000-07:002012-05-02T10:49:02.513-07:00Copyrights (Clip 13)<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.blogger.com/video.g?token=AD6v5dxLZX2yrWXASLWbLC0TGM7G9ywp9MY4UUSTwQdfKnEdZiY9mDTOCYEO0f-lGFEVNRTfJgyc2MhzZpGo3VOLPQ' class='b-hbp-video b-uploaded' frameborder='0'></iframe><br />
Copyrights offer “protection” for creators of “original works of authorship” – including literary, musical, dramatical, and certain other intellectual works. Those certain other intellectual works are of interest to inventors - because they include game rules, instructions, artwork and other appearance features of products and packaging. <br />
You can announce your notice of copyright by simply following proper marking procedures.<br />No other forms or registration is really required. It’s really simple.<br />
Protection “automatically” begins upon creation of the work, and will last for the lifetime of the author – plus 70 years after death. Now that’s longevity of protection.<br /> But, it’s still prudent to establish a “public record” with a Certificate of Registration from the Library of Congress. Not the USPTO. The Library of Congress – specifically, the Register of Copyrights. Go to: <a href="http://www.copyright.gov/">www.copyright.gov</a>. <br />
I registered my book copyright (as noted inside, with the circled C) It cost me $45to register.<br />Nearly anything we print we add a copyright warning, even our display cards. All our pictures, instructions and authored materials are covered by copyright.<br />
We’ve discovered some people don’t think so. We still find our pictures, and instructions used by Spalding and Russell Corporation – and they stopped paying us some time ago. <br />
Sure, you’ve heard some of the story. They eagerly signed our Marketing Agreement and agreed to payment terms. But, they changed their mind about paying me the “inventor residual”. They wanted it all, and sly attorneys found a “legal” way out of paying me. You might call that smart, or maybe you’ll smell a hint of excessive greed.<br />
Man, there’s a real horror story every inventor should hear. I plan to tell it. Maybe it will get noticed by Warren Buffett or one of his underlings. I still wonder if those attorneys know anything about copyright laws.Tom Kershaw - The Inventor In Paradisehttp://www.blogger.com/profile/14924548364974216838noreply@blogger.com0tag:blogger.com,1999:blog-1678520927021167625.post-18855230416040580962009-07-28T21:49:00.000-07:002012-05-02T10:50:21.108-07:00Confidentiality - Local (Clip 12)<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.blogger.com/video.g?token=AD6v5dwGPkG-vTUfLvE2JMeS0j1Uy_2heZ1uF7V0TkEOsiEGrJrAhXYxHY6OHMLKxH5kdMdLIUbiBsOB1ZHRWWhZpA' class='b-hbp-video b-uploaded' frameborder='0'></iframe><br />
Here’s another tip on confidential agreements – now we’re talking about dealing with local folks.<br />
Earlier we discussed the pleasantries (lets call them that) of dealing at a distance for finding a comfortable relation with future promise and disclosure of abilities - both ways. Dealing across the table with a possible supplier, manufacturer or other helper is much the same.<br />
<br />
Remember that major point we covered? Qualify them as likely candidates without spilling specifics of your product. Just give enough to make certain they have no conflict with similar products or other customers. Then schedule a sit-down for face to face conversation. I prefer to trust my gut evaluation of the people I’m looking at - regardless of threatening, long winded paperwork. Their body language can reveal a lot of truth. Sometimes you get really good vibes - sometimes not so good.<br />
<br />
For these personal meetings my simple Confidentiality Format is fine. It simply states that two parties (fill in the blanks) agree to discuss issues concerning my product. Both parties agree to confidential status of all proprietary information shared by either party. That’s it! Nothing else needs to be written. We’ll agree to honor each other’s business and each other’s word -or not.<br />
<br />
Before my meeting I sign and date two copies - and slide them over with a brief explanation such as: “I’m here because I need help and I feel we’ll both want to talk freely, maybe about sensitive stuff. I’ve already signed this code of silence for your files and mine. ” Their name or the company is also typed, with a solid bold line for a signature. I don’t bother to ask. I just slide it over. They’ll either sign or they won’t.<br />
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Confidentiality should be a two way street. You both have secrets. And you need to share info to benefit each other. Give them the opportunity to respond favorably. Your simple unintimidating Agreement can quickly give a clue as to how your meeting will go - and whether you even want to be there - much less risk an extended relationship.<br />
<br />
Even an interview with an unfamiliar inventor (one seeking help for his precious Great Idea) can benefit from a similar two-way Confidentiality Agreement. Hell, my secrets are just as important as his - maybe more. So, it works both ways. Each of us will keep our mouths shut. Sometimes this type of Confidential Agreements even works with those hyper-sensitive novice inventors. You know, the ones that don’t even trust their mother.Tom Kershaw - The Inventor In Paradisehttp://www.blogger.com/profile/14924548364974216838noreply@blogger.com1tag:blogger.com,1999:blog-1678520927021167625.post-49937149586913223542009-07-22T18:34:00.000-07:002012-05-02T10:51:47.912-07:00Confidentiality - Distant (Clip 11)<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.blogger.com/video.g?token=AD6v5dzqV9tTqpaeO1aBoRpOVVsXWA4A3MwsMoG6yRUNOhIB30x_zgdxlJ85PsPiiekiFBWgecgRegTL2Z2BdtTSag' class='b-hbp-video b-uploaded' frameborder='0'></iframe><br />
Confidentiality Agreements (or Non-Disclosure Agreements) were number 3 of our 9 protective devices and are more adaptable for folks you want to work with. They may have more secrets than you.<br />
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Think of Prototype people, molders, machinist or corporations you’d like to impress -with a new product. It’s nice if you already know their reputation, honesty and integrity. But, thanks to the world-wide web you’ll also solicit strangers.<br />
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To get their help they’ll have to know about you, and all about your product. Now, remember -ideas are seldom stolen. Proven products are much preferred. Why bother with an untested idea- when they can copy a proven hot product that’s flying off the shelf? Get over It! Get moving on your idea.<br />
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Dealing at a distance, your initial inquiry can describe the type of assistance your seeking with limited disclosure of your invention or product (just enough to assure they avoid any conflict with another products or customers). You want their full attention, without any concern over another product or client.<br />
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Suggest you’ll submit a signed confidential agreement (theirs or yours) for mutual agreement. Allow full disclosure of pertinent information between you both.<br />
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Don’t make it all about you…or your invention. They have secrets too. Let them know you need to pump them - for everything else they can do (their abilities and limitations). You need that info for future plans and products that will need help too.<br />
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You both should seek a lasting relation. Tell them bluntly, that you prefer to deal (and return) to familiar, comfortable sources whenever possible. They’ll get your drift. And if they want your business - if they favor attitude and appreciation papers will be signed.<br />
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But if they seem uncomfortable, then so should you. But, don’t stomp away all upset. Always remain cordial enough to keep doors open. You may have need for back-up suppliers or assistance beyond the abilities of the favored choice you finally discover. Your customers don’t want to hear relayed business problems or excuses regarding delivery delays. You must qualify competent sources through confidence...often supported by confidential information.<br />
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Our next tip will show dealing face to face during such interviews is easier. And submitting your Confidentiality Agreement will be easier too. You’ll see why in my next Inventor Videos tip.Tom Kershaw - The Inventor In Paradisehttp://www.blogger.com/profile/14924548364974216838noreply@blogger.com0tag:blogger.com,1999:blog-1678520927021167625.post-68878201929240548102009-07-19T20:44:00.000-07:002012-05-02T10:52:42.589-07:00Trade Secrets (Clip 10)<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.blogger.com/video.g?token=AD6v5dxVn_IERJmP4lwGnL_S3XTn58ecc0GNM6fgoWwPMiH5RHCy-i38T5oM5abF09quprYad4aUVt6lp2j2AoGrkA' class='b-hbp-video b-uploaded' frameborder='0'></iframe><br />
<br />
Employers have their people sign papers promising to keep Trade Secrets …secret.<br />
They can’t blab about recipes, formulas or business techniques…not even after being fired.<br />
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Kentucky Fried chicken has their 11 herbs and spices under lock and key. Breweries don’t want their blends of barley and hops floating around.<br />
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And my wife simply warms up delicious Chip Ahoy chocolate chip cookies in the oven till they’re nice and warm (then she hides the bag). I’m not supposed to talk about it. But, that’s not a real trade secret, like the others.<br />
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Serious Trade Secrets better remain that way. One company might sue another to recover lost revenues. Jail time can face the employee who sold company secrets.<br />
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Don’t be bragging about your cut-rate material suppliers, special formulations and critical manufacturing techniques. No! You should classify them as trade secrets. They’re assets adding value to your product, your business and your reputation.<br />
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Your attorney will love to add them to any contact, license agreement of business sale….same as any other intellectual properties. You’ll be happy you kept those secrets.<br />
<br />
Just wait till my wife hears about the cookies!Tom Kershaw - The Inventor In Paradisehttp://www.blogger.com/profile/14924548364974216838noreply@blogger.com0tag:blogger.com,1999:blog-1678520927021167625.post-42545865390828855742009-07-09T20:39:00.000-07:002012-05-02T10:53:18.103-07:00Logbook - Benefits (Clip 9)<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.blogger.com/video.g?token=AD6v5dx5gWiNjBHl7h3e5lwKvDrd0N6EBCn_XTRXgCc82mIEVyKNfW20ilp7aZVGt96e6lTNHS0bhBg37Ur8xqvvXw' class='b-hbp-video b-uploaded' frameborder='0'></iframe><br />
<br />
Last time - We talked about Logbook RULES….there are also logbook BENEFITS.<br />
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Sometime, you’ll want to bounce some ideas off a friend. See what they think. This is when the rules of the logbook come into play and you benefit from detailed entries.<br />
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You might prefer having lunch with a fellow inventor and your logbook….to discuss your idea and get them to sign as a witness. A lunch setting is more relaxed than facing an office desk. Everyone’s more comfortable. Comments, suggestions and criticisms are easier to swallow between bites.<br />
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Your friend must comprehend your idea (that’s required). Only then should they sign and date as legal and supportive witness. This is serious business. They’re giving testimony that they clearly understand your idea on this date. I hope they never have to testify, but logbooks and witnesses are accepted ammunition in legal battles and court room proceeding. It does happen!<br />
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Your logbook kept tabs on who you talked to, where you went and what was discussed. It better show variations of your product…any possible improvements...and optional features. Cover all the bases…so any listener (like a strange business associate) doesn’t start thinking about their own version.<br />
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You might even ask them to sign a page. It’s not every day someone is asked to witness a real invention. They might be thrilled to sign & date. They’ll certainly remember it and be well aware that you have proof they were informed – where and when.<br />
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Now, aren’t you glad you made nice, clear, comprehensive entries! That’s the benefit of having a logbook.Tom Kershaw - The Inventor In Paradisehttp://www.blogger.com/profile/14924548364974216838noreply@blogger.com0tag:blogger.com,1999:blog-1678520927021167625.post-42367250378255743072009-07-07T20:33:00.001-07:002012-05-02T10:54:19.780-07:00Logbook - Rules (Clip 8)<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.blogger.com/video.g?token=AD6v5dyNqo6GocIamGIwzuMvjCg8X6Yi3qECUZ3dA6k1fRyp5xXxLR1alRlzA7yIXBFMCNDmw1jtsQEMNc5Chg3r5A' class='b-hbp-video b-uploaded' frameborder='0'></iframe><br />
Let’s talk about your logbook.<br />
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As mentioned before, Inventors use a Logbook to document dates, discoveries and ideas. We do it to record evidence of our initial thought and their progress through the inventive process. “Grab it – or forget it!” Or is that just me?<br />
<br />
Your log book can become your memory board and a daily diary. Some entries might just grasp an idea today – for later. Future pages will chase it down – with details and descriptions. Pages may end up showing the whole evolution of a possible product.<br />
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The time and dates of entries become your evidence of your attentiveness and continuous pursuit. That’s important! And there are some other rules to follow. Yes, when aren’t there rules!<br />
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First, the book itself must be stitched bound, or built so no pages can be inserted or substituted. This supplies integrity - it can’t be tampered with.<br />
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I like to use spiral bound school notebooks. Still, you should number every page…date each entry…so your story line unfolds in timely manner. Use ink, sensible sentences, drawings and full explanation. The intent is to inform your reader, your witness or your lawyer to fully understand your idea – at least as much as you do.<br />
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It’s very likely that someday you’ll scan the pages for a forgotten idea - or something that piques your interest all over again. Give yourself a chance to stumble on it - plain as day – just waiting for you… right there in your inventor Logbook.<br />
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We’ll discuss disclosing your logbook to others in another tip.<br />
That’s when the rules of the logbook will come into play.Tom Kershaw - The Inventor In Paradisehttp://www.blogger.com/profile/14924548364974216838noreply@blogger.com0tag:blogger.com,1999:blog-1678520927021167625.post-27006694239608984322009-07-02T22:12:00.000-07:002015-05-24T22:29:01.207-07:00Protective Devices (Clip 7)<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.blogger.com/video.g?token=AD6v5dyIYf8qrg0LNC6RVDygDRCn5Q6tFpDoGvRvJEaMFpp2K37-IHLSen6Os0ktZMzbu-pjUwKg2pdgk8P8UZozEg' class='b-hbp-video b-uploaded' frameborder='0'></iframe><br />
I counted nine “protective devices” that some people presume are automatic defenders. But, oh no! Theses “defenses” will still require your continued attention.<br />
<br />
Let’s count off the 9 “Protective Devices”<br />
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Number 1. The Inventors <strong>Logbook</strong>. It is used to diligently document dates, discoveries and ideas in a solidly bound book …to capture ideas…and have them witnessed.<br />
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Number 2. <strong>Trade Secrets</strong> are often claimed by employers wanting to guarantee a “hush-hush” policy among workers, or former employees who must “keep quiet” about tricks of the trade.<br />
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Number 3. <strong>Confidentiality Agreements</strong> or Non-disclosure Agreements are used by inventors seeking quotes for prototyping or manufacturing. You’ve got things to talk about… confidentially.<br />
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Number 4. <strong>Copyrights</strong> cover original works of authorship: of music and literature. They’re cheap, easy and will live longer than you.<br />
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Number 5. A <strong>Trademark</strong> is a symbol, word or design you have designated to identify your product from others. Look for a small tm.<br />
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Number 6. <strong>Provisional Patents</strong> act as a temporary 1 year stepping stone - of extended “protection” for developing your product and preparing it for the next step… a utility patent.<br />
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Number 7. <strong>Utility Patents</strong> are more detailed, more costly and can last 20 years. They define the function and uniqueness of the invention. This is the big one…wait till you hear what it cost.<br />
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Number 8. <strong>Design Patents</strong> last 14 years and deal with ornamentation (or the appearance) you want to claim and restrain from others.<br />
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Number 9. <strong>Plant Patents</strong> cover asexually reproductive plants..those evolving from grafts and cutting. Some folks like to discover new flowers - and document their creations. I know very little about them except that the up-front fees for filing, searching and examining will cost you $360 and the Plant Patent issue fee will be $595. Don’t ask me anything more about Plant Patents.<br />
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Future Inventor Videos …will tell where, when and how these “protective measures” become useful to you.Tom Kershaw - The Inventor In Paradisehttp://www.blogger.com/profile/14924548364974216838noreply@blogger.com0tag:blogger.com,1999:blog-1678520927021167625.post-1102043451379237042009-07-02T21:11:00.000-07:002012-05-02T10:57:15.388-07:00Milk Your Niche (Clip 5)<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.blogger.com/video.g?token=AD6v5dxtFVTfcwNVzCTUZvJ4X2SR7mBMGNzv5urWWVxsbPx9EI_VXrMk3pzAdAFmjExd1sUiisncicZIqZIzRYvaNg' class='b-hbp-video b-uploaded' frameborder='0'></iframe><br />
<br />
I want you to “Milk your Niche”. <br />
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Your “niche “is the “place” your product belongs. It’s where your<br />
customer shops. You’ve gotta know your niche.<br />
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Who comes to your Niche? What’s their age…their sex? How much do they spend? What prices do they favor? You must Qualify your product for “fitting” your niche.<br />
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Your product must be worthy of this spot, this niche. Can it survive? Will it sell?<br />
“Displaying” your product is one thing - selling it is another. You want a perfect “fit” from the get go. A slow mover in any niche….just won’t survive.<br />
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Our “Ballback” basketball return stumbled into a perfect market niche - aimed right at our most likely customer.<br />
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The product is low-tech….(maybe no-tech)…consumer affordable and<br />
kind of fun. It’s attractive to any sport fan, but mostly those shooting hoops. You know, those alone in their own driveway. Have you noticed, there are a lot of driveways? We did, and we went after them.<br />
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We focused on feeding the same market….the same retailers….the same consumers.<br />
We milked our niche!<br />
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My book tells tales of pursuing our niche with our Fab Five sport products. I want you to find your niche….and “milk it”… the same way.Tom Kershaw - The Inventor In Paradisehttp://www.blogger.com/profile/14924548364974216838noreply@blogger.com0tag:blogger.com,1999:blog-1678520927021167625.post-52777479379493273492009-07-02T13:42:00.000-07:002012-05-02T10:58:04.920-07:00Qualify Your Product (Clip 4)<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.blogger.com/video.g?token=AD6v5dzV0AFeq4oMJumBPf7qHxDOH5XAgc_DvMUCbrAlW_b9Dl19VPC3msc5pAWfWJOJpY5oYvPKDVvBul6QfldABw' class='b-hbp-video b-uploaded' frameborder='0'></iframe><br />
In Clip 3 we talked of keeping your dream, your “Great Idea” alive.<br />
We said you should network with valuable inventor friends. But, I warned you then…there may be more.<br />
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Yes! Unfortunately….. You must “<strong>Prove</strong>” you product is worth the effort. Come on! Does your dream “really” have merit? Or is it a waste of time? I don’t want you spinning your wheels with a dead duck of an idea. And please, don’t fall in love with your product….be objective.<br />
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You know, it’s smarter to focus your time, energy and investment wisely, on only a “Qualified” Product. A qualified product is one with proper chances of “MAKING IT HAPPEN”.<br />
To “qualify” it, you need to know three (3) things about your product. Okay, maybe more…..but let’s go with 3.<br />
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The three things you need to know about your product…(<em>tattoo them in a safe place</em>).<br />
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1. <strong>How worthy is your product?</strong> Is your product unique….or better than others? Is there a market for it? How Big? How profitable? How receptive? (that’s one down)<br />
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2. <strong>How will your product generate profit?</strong> Profit is more than a formula. It’s much more than subtracting expenses from sales. It’s the reward, the mighty reward that motivates and pushes your product…and your helpers. You must have proper profits!<br />
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3. <strong>How is your product going to reach the shelf?</strong> That’s where you’ll be rewarded. Sales and profits depend on the shelf. “If it ain’t on the shelf… it ain’t going to sell.” You’ve got to get there. Have you ever felt that the best product (the very best product) wasn’t really on the shelf? Well, if you did, you’re wrong. Because, I’m telling you - the one “on the shelf” is the very best product. No doubt about it. That’s what it’s all about, Alfie<br />
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See! 1-2-3- already, you know how to fulfill your dreams and how to end up with a moneymaking product. Don’t laugh! I know it can happen to you. Just keep that dream alive. But, be sure your product is “ready” for success. Is it worthy? Is it <strong>qualified</strong> for the shelf?Tom Kershaw - The Inventor In Paradisehttp://www.blogger.com/profile/14924548364974216838noreply@blogger.com0tag:blogger.com,1999:blog-1678520927021167625.post-62134714314406563672009-06-29T21:09:00.000-07:002012-05-02T10:58:52.326-07:00Another Crazy Idea (Clip 23)Time for another break...but nort really. Instead of rules and regulations I want to dwell on tools. Quite often the tools you choose to promote products may seem like crazy ideas. My wife agrees.<br />
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This time I created a basketball free-throw contest. On-line! And it's FREE. How stupid is that? Well, it's no worse than giving videos away. And it may provide equal pleasure. Here goes!<br />
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The site is <a href="http://www.free-throw-shooter.com/">www.free-throw-shooter.com/</a> It offers four age group entry pages. Thats where you'll use the "comment" area of the post - to enter scores.<br />
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Grab a basketball. Find a court. Take 50 free-throws non-stop and remember how many were perfect. Now return to the new site to enter your chosen screen name, hometown and score. Brag to the world. It's simple!<br />
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This is just a PRE-LAUNCH to a bigger plan. I'd tell you more, but I'd have to kill you. You'll see, it's not just another crazy idea. Not like <a href="http://www.free-throw-shooter.com/">www.free-throw-shooter.com/</a><br />
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To keep video viewers happy, I added a clip to explain my fascination with basketball. Forgive me for using your favored media to promote products. But it seems to work.<br />
<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.blogger.com/video.g?token=AD6v5dy4d4o4oGjxFtLe_wqSOZxHHh86cj8J2ijciSSB3sJIfhfVkMYhihOgB6WsHVE6SuEKvyx80PZ5ZwU-KcLa9w' class='b-hbp-video b-uploaded' frameborder='0'></iframe>Tom Kershaw - The Inventor In Paradisehttp://www.blogger.com/profile/14924548364974216838noreply@blogger.com0tag:blogger.com,1999:blog-1678520927021167625.post-7388694465461909182009-06-25T20:30:00.000-07:002012-05-02T10:59:38.690-07:00It Can Happen (Clip 3)<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.blogger.com/video.g?token=AD6v5dweT5O3X36g-_F0G4JzNz3T25MSIaD3NuddP9zm9RVwcmQXFj2dw-iVNEjmVWUe3LDhGf9IkrGF3YfKNX5wlQ' class='b-hbp-video b-uploaded' frameborder='0'></iframe><br />
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Like a lot of you, I had a hare-brained idea. It haunted me for years.<br />
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Then I found myself “out of work” - with lots of time, lots of energy and just a little money (like other folks today). I can’t believe I was so stupid - to think my “Great Idea” could be a successful product. But it happened! And I know ...<em>it can happen to you.</em><br />
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Want proof! Just take a look at my <strong>Ballback Basketball Return</strong>. It hangs on rims in every neighborhood. It kicks the basketball back to the player.<br />
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You’ve seen it in Wal-Mart, Kmart and Target. Orange, yellow – any color. Ballback went world-wide - made it “big time”. You know the old cliché ...“If I can do it - so can you."<br />
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Well, here I am... living proof, and I’m telling you, “<em>It can happen to you</em>.”<br />
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But, there are some things you gotta do.<br />
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First: You’ll need the “dream “. We all have one secret, one great idea. Keeping that dream alive requires drive, persistence and some “get up and go”. You’ll need some help from inventor friends – who’ve been there, done that. Inventor friends supply stimulation. They keep your <em>fire </em>alive. They keep your inventive juices <em>flowing</em>. Sometime you just need a shot of <em>giddy-up</em>. We all do!<br />
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Where do you find inventor friends? My home state of <strong>Florida</strong> leads the country with active Inventor Groups. Ft. Myers has the <strong>Edison Inventors Association</strong>. <strong>The United Inventors Association</strong> will identify other clubs. And the <strong>Inventors Digest</strong> magazine prints a whole list of clubs by state & city.<br />
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Most clubs have links to other inventor sources and friendly helpers. All you have to do is visit one meeting. <em>You’ll join!</em><br />
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You’ll see some of my inventor friends and their products at one of my favorite places…<strong>www.InventorCart.com</strong> My next video will tell you the second thing you’ll have to do - to help your product become a “money-maker”. Don’t miss it. <em>It can happen to you! </em>Tom Kershaw - The Inventor In Paradisehttp://www.blogger.com/profile/14924548364974216838noreply@blogger.com0