Qualify Your Product (Clip 4)
In Clip 3 we talked of keeping your dream, your “Great Idea” alive.
We said you should network with valuable inventor friends. But, I warned you then…there may be more.
Yes! Unfortunately….. You must “Prove” you product is worth the effort. Come on! Does your dream “really” have merit? Or is it a waste of time? I don’t want you spinning your wheels with a dead duck of an idea. And please, don’t fall in love with your product….be objective.
You know, it’s smarter to focus your time, energy and investment wisely, on only a “Qualified” Product. A qualified product is one with proper chances of “MAKING IT HAPPEN”.
To “qualify” it, you need to know three (3) things about your product. Okay, maybe more…..but let’s go with 3.
The three things you need to know about your product…(tattoo them in a safe place).
1. How worthy is your product? Is your product unique….or better than others? Is there a market for it? How Big? How profitable? How receptive? (that’s one down)
2. How will your product generate profit? Profit is more than a formula. It’s much more than subtracting expenses from sales. It’s the reward, the mighty reward that motivates and pushes your product…and your helpers. You must have proper profits!
3. How is your product going to reach the shelf? That’s where you’ll be rewarded. Sales and profits depend on the shelf. “If it ain’t on the shelf… it ain’t going to sell.” You’ve got to get there. Have you ever felt that the best product (the very best product) wasn’t really on the shelf? Well, if you did, you’re wrong. Because, I’m telling you - the one “on the shelf” is the very best product. No doubt about it. That’s what it’s all about, Alfie
See! 1-2-3- already, you know how to fulfill your dreams and how to end up with a moneymaking product. Don’t laugh! I know it can happen to you. Just keep that dream alive. But, be sure your product is “ready” for success. Is it worthy? Is it qualified for the shelf?
Posted by Tom Kershaw - The Inventor In Paradise at 1:42 PM
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